Just A Pinch Recipes is a digital recipe social network with a focus on home cooks. Designed from the ground up to be a true social network within itself and through connectivity to other social platforms, the website was engineered using best practices of the major horizontal social networks. Unmatched site programming and proprietary functionality allow home cooks to utilize sophisticated end-user capabilities including drag-and-drop technology to build menu planners and grocery lists, an animated "utensil drawer" to showcase all site activity since last login, and page-turning technology to edit custom cookbooks, all behind an easy-to-use skinning with a touch of nostalgia and whimsy. Moreover, members utilize this platform with some of the deepest level of engagement to create networks of friends and relationships around posting, swapping and discussing thousands of recipes, sharing cooking tips, earning blue ribbons, printing grocery coupons, creating custom cookbooks, engaging in e-commerce and more. Referred to by members as "the Facebook of recipes," Just A Pinch actually captures the recipe swapping and sharing, personal conversation and camaraderie that takes place between family and friends around kitchen tables around the world and transfers it to the digital space. With some 40,000+ recipes added by members annually, Just A Pinch is the largest true crowd-sourced recipe site featuring authentic user-generated content.