Pure Ventures is a California based, early stage venture capital firm run by seasoned GPs and experienced operators. The fund invests 60% in consumer sectors (CPG, e-commerce, D2C, subscription, marketplaces etc) and 40% sector agnostic in deeper tech realms such as Defense Tech, Energy, Biotech, AI, Robotics, Aerospace, Crypto / NFT innovation and more). Our ideal entry point is in seed companies that have achieved product market fit and have a clear line of sight to Series A. We aim to capture 3% - 5% equity positions in exchange for $500k - $1M investments. In direct correlation to our stage focus, we have also devised a world class founder support program, Pilea, that helps founders overcome challenges and transition into leaders as they enter into their growth stages.