Established 2014, in El Dorado Hills, California At the start of this journey to develop a wrist watch, I did as any designer might – grabbed a pen, headed to the pub, grabbed a handful of napkins, a beer and set to work. Perhaps out of habit more than anything, I returned to my passion of sketching tanks, which started to flow unwittingly into a watch form in front of my very eyes. The turret and hull translated perfectly into bezel and case, while the glacis plate and tracks became the lugs and centerpiece between them. Something clicked that night, a sense of direction that had to be explored further. Speaking to collectors, enthusiasts and reading a lot of forum posts and blogs, we determined that watches shall soon return to more elegant, usable sizes. Not a complete return to the 35mm cases of the 1940’s dress watch but something pairing a degree of robustness with a dose of elegance. In our case, the Model A is 41mm wide and 12.2mm tall; able to glide under a cuff but hold its own out in the open, in the raw.