Created in 2013, the objective of this non-profit marketing organization is to promote the product of its two founding avocado organizations: MHAIA (Mexican Hass Avocado Importers Association), which represents hundreds of importers and distributors in the United States and APEAM (Association of Avocado Exporting Producers and Packers of Mexico) that represents more than 28,000 small avocado growers and 62 packers. For the first time in history, two international organizations came together and under the Hass Avocado Promotion Research and Information Order with oversight by the United States Department of Agriculture (USDA), created a unique company charged with the dual responsibility of promoting a brand for Mexican avocados and expanding the demand of the precious fruit throughout the U.S.