Since 1998, Rugs Direct has been a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers throughout the U.S. and Canada. The company partners with premium manufacturers including Chilewich, Jaipur Living, Loloi, Safavieh and Surya to offer a curated assortment of products on rugsdirect.com that prioritizes quality construction, materials, and design. Rugs Direct provides its users easy ways to shop for the perfect area rug, including a ‘see this rug in your room’ interactive feature and a ‘design finder’ quiz. In 2022, Rugs Direct acquired Lightopia, an omnichannel lighting retailer for residential customers and trade professionals. Together, the two brands are well-positioned to be a leader in the mid- to high-end home furnishings market.