Big Wave Analytics is a consultancy platform in which Alberto Sanz develops big data analysis projects for companies and institutions from both private and public sectors. Alberto Sanz is Associate Professor in the Global Master in Business Analytics & Big Data and in the Bachelor in Business Administration at IE University in Madrid. Bachelor degree in Psychology, Ph.D. in Political Science, Alberto Sanz is expert in behaviour modelling. He has further developed his education in Quantitative Research Methods and Machine Learning in Centro de Investigaciones Sociológicas (CIS) and the Universities of Salamanca, Michigan, Essex and Mannheim. In addition to his consultancy works, he gives lectures on Marketing Research, Statistical Programming for Big Data and Quantitative Research Methods at IE University, ESIC Marketing & Business School and EDEM Escuela de Empresarios in Valencia.