"We believe in the transformative power of ideas" ideenparc is an agency for innovative marketing consulting with focus on the development and implementation of positioning strategies for companies, portfolios and products. The proprietary positioning model is based on a thorough strategic analysis of the IDEAL situation (market dynamics and customer expectations) as well as the REAL situation (competitive landscape and the company itself) in order to define a highly relevant, differentiating and credible positioning story for the specific situation and strategic aspiration of the client.