The National Innovation Centre for Ageing is a global organisation supported by an initial investment from UK Government and Newcastle University to help co-innovate - together with citizens and private and public organisations - services, technologies and products and deliver them to the market through innovative, ethical, and sustainable business models. Our mission is to “add intelligence to ageing and longevity”, by connecting and interpreting the personal, social, environmental and economic dimensions that underpin different stages of life. The purpose to create a world in which we all live better, for longer, caring about planet and people - present and future. NICA's sister organisation, VOICE®, is a unique organisation, comprising a large network of citizens across the UK and internationally. VOICE members contribute immense insights, experience, ideas and wisdom to identify unmet needs, wants and aspirations to drive innovation for healthy ageing and longevity and improve research.