Ocean52 was created in 2018 with one simple goal in mind – to give more than we take. For our business model, this goal is both transparent and self-explanatory: 52% of all profits we take will be given to protecting our oceans. Both through partnerships with existing environmental organisations and our own ocean ambassadors, we’re on a mission to raise awareness and change behaviour. In the case of our products, it’s a call to reduce the plastic in the ocean. Reducing to a maximum the use of plastic from our entire range not only takes potentially ocean-bound plastic out of circulation, it makes it easy for all of us to become a little more conscious in our consumption.