A LEADING ROLE is a luxury dress up brand—offering the highest quality fantasy apparel and accessories for all ages. Founded in 2018, A LEADING ROLE quickly garnered recognition by reinventing the FAO Schwarz toy soldier uniform with the collaboration of Gigi Hadid. Since then, A LEADING ROLE has acquired licensing deals with Sanrio/Hello Kitty, Disney, Universal and most recently Netflix. All of our dress up is beautifully crafted with elevated fabrics and storytelling details—transforming play from imagination to real life.