Let’s be honest. There are a lot of teeth whitening products out there. We’re different. My White Secret is a UK based natural teeth whitening brand for beautiful white teeth and healthy smile. Simple. My White Secret was born from extensive market research into non-peroxide teeth whitening treatments. The market is filled with stale, clinical branding and My White Secret sets out to be different by positioning itself in the cosmetic market. Our aim is to place ourselves with lipstick brands and skin creams - girls will carry their teeth whitening and oral care products with them and it will become an everyday beauty product aimed at young women who spend around £100-300/month on beauty.