Founded in 2020, Move's mission is to bring the secret weapons utilized by the best professional athletes in the world to the masses and to help build and educate the next generation of athletes on the importance of connective body care. Our company will bring pro level products and knowledge to a generation of athletes that are more concerned with learning how to properly take care of their bodies than ever before. Our debut products are our Game Day series of athletic performance insoles. The big secret in sports is that most of the best pros wear insoles and orthotics and swear by them. The common story when you talk to all of these athletes is that they wish they knew about taking care of their feet at an earlier age. The goal of our Game Day insoles is explore how podiatry, medical science, neuroscience, and biomechanics could map human movement to footwear in order to elevate performance and reduce injuries. The team behind this endeavor included a global product technology firm; a physician and podiatrist-led team with over 100,000 prescribed foot scans of athletes; a shoe designer with 25 years of experience at Nike; and one of the leading footwear research and testing laboratories. The result are insoles with the unprecedented combination of a scientifically proven shape offering custom-like benefits to 85% of the population together with a clear visual and physical sensations that wearers can see and feel. Our founding group of investors and ambassadors feature several professional basketball players, including Damian Lillard, Chris Paul and Jamal Crawford.