Hoohaa, is a new platform helping consumers seek out and enjoy niche fragrances; that may ordinarily be left undiscovered. The mainstream fragrance market is noisy and crowded but there is a huge amount of independent fragrance producers, who have previously found it near impossible to cut through with consumers. With beauty halls feeling like a distant memory and virtual beauty discovery at its peak in consumer interest, now is the time to champion, support and experiment with responsible, sustainable and unique fragrances, with monthly delivery service, Hoohaa.