The Right Place™ launches in Germany. Noble design meets function: For the first time in Germany a digital marketplace for products is starting to offer everyday utility articles in a form-completed design. The name: The Right Place™. As the first product, the platform presents a modern and timeless micro holder for storage for interdental brushes, specially designed for oral hygiene products by the Swedish manufacturer TePe (https://www.tepe.com). The special feature: The Glass is characterized by a new mixture of functionality and puristic design. From interdental brushes, special brushes to tongue cleaners - seven position holes on finely polished crystal glass merge in one place to facilitate the daily oral hygiene. Hand-polished glass of the highest quality at the same time ensures that the necessary hygiene is respected for brushing teeth. The supple shape of the glass cylinder, which measures 65 x 50 mm, is suitable for everyday life. The glass makes the daily dental care a new experience. The Glass was created by Robert Lipinski. The Hamburg product designer follows a clear strategy: His vision is that today's consumer goods are not only sophisticated functions, but also to convince by an appealing appearance. A timeless design and durable materials are intended to produce products for consumers make it more valuable. It is only through this that the articles of daily life can differentiate themselves from the multi-faceted product world. The internationally renowned design and branding agency Peter Schmidt, Belliero & Zandée (http://www.psbz.net) created the corporate identity, the communication around the new brand as well as the packaging design. A packaging and marketing design has emerged that reflects the high quality and perfection of The Glass to the customers. The packaging was visibly marked with the logo of the umbrella brand "The Right Place™", which is the starting point for further product developments.