BuzzBoard uncovers data-driven insights about small to mid-sized businesses that drive more meaningful conversations for marketers and sellers, resulting in increased sales across the customer lifecycle. By applying data science and digital signals to the world’s most extensive collection of business intelligence about SMBs, BuzzBoard answers the most important question for marketers and sellers: why will my prospects and customers want to engage? BuzzBoard transforms unproductive sales interactions into customized opportunities to improve customer engagement, book more appointments and close deals faster. Most, if not all, of the analytics, lead generation and sales enablement solutions in the market today just answer the WHO and the HOW. They try to generate leads (the WHO) for their customers and provide workflows and tools to efficiently turn leads into sales, at scale (the HOW). While these solutions create some value, they fall short of addressing the WHY. BuzzBoard’s unique, insights-driven technology provides micro-targeting capabilities for prospecting, identifies upsell and cross-sell opportunities to grow existing customers, automatically monitors top accounts to increase retention, and generates compelling content that fuels customer engagement. BuzzBoard is easy to implement, simple to use and works seamlessly across all devices and screens — allowing marketing and sales teams to research companies and contacts, engage with clients, view company profiles and competitive reports and access timely company and market data on the go. With BuzzBoard, you can create better sales opportunities and deeper engagement, leading to more sales and lasting customer relationships. For more information, visit https://www.buzzboard.com.