Runway, an all-female start-up venture that was born in Silicon Beach, is pleased to offer a disruptive technology designed for the modern woman on the go. From runway to subway, car to bar, boardroom to boardwalk or club to pub, Runway adapts to the juggling acts of women throughout their daily lives. Runway is an innovative new design that effortlessly and gracefully allows a woman to convert her shoe from a high heel into a comfortable flat. Flight attendants were the original inspiration for the 2-shoes-in-one convertible heel, thus the company name, Runway. As a former flight attendant, Melody, the company’s CEO, experienced firsthand the daily struggle and inconvenience constantly changing back and forth from high heels to flats. As she became frustrated, she conferred with fellow flight attendants about the inconvenience of carrying two pairs of shoes and changing into two pairs of shoes. It was at this time, Melody committed to one day finding a resolution to this problem. During an Executive MBA trip, Melody noticed fellow student Alena was constantly switching from high heels to flats between meetings. Melody took this opportunity to share her vision with Alena. Being an executive in Manhattan, Alena, the company’s CFO, instantly related to this dilemma. Years of taking the New York subway to and from work, and not so gracefully changing from flats to high heels tucked into a nearby office entryway, she always wondered if there was a way to make a shoe that was convertible allowing for the glamour of a high heel and the comfort of a modern flat. Hence, Runway Heels was born. Runway’s high heels are engineered to accommodate the wear and tear of vigorous walking and a woman’s insatiable need to weave fashion and glamour into her footwear. Runway is the perfect 2-shoes-in-one solution for all women. The wait is over. The answer is Runway.