This is the basic concept behind our business model. · To take what is already there and make it better. · To apply proven e-commerce business modeling to the fundraising world. · To add real value where there is none or at least not much. · And to really help bring Local fundraising into the 21rst century. The Second concept is to add value to ALL the people involved in the fundraising process. · The Businesses who donate get real marketing value for their donations along with online exposure, as well as real world exposure. · The Organizations get modern exposure for their fundraising that doesn't end at the fields edge or the schools fence but continues out into the world and also lasts all year long, · The individuals who donate get value from knowing exactly what their donations are going towards. · The Parents get value from not having to be frustrated that they have to spend a lot of money to get the kids into a program, or spend a lot of money and time to help the kids raise money the old fashioned way · The kid get value by being effective when they do fundraise and by being able to share and promote what they are doing in a way that they already are pretty good at. Namely social media. There are so many ways the kids get value that I will just leave it up to your imagination to come up with how many ways this helps the kids.