Revolutionize the “ready to eat”/“meal plan” segment with a new concept of food. Disruption of "ready to eat market": totally natural, longer lasting, tasty, nutritionally balanced. Scalable model: streamlined cooking and storage, up to 3 weeks conservation (much less deliveries). Large customer base: athletes, healthy people, busy / lazy individuals (don't want/ no time to cook). Huge addressable market: our app, gyms, offices, supermarkets, vending machines, delivery platforms. Not a meal replacement, each square made of one real ingredient (chicken, broccoli, etc)