Cue is a brand design company. Exceptional companies have an essence that guides everything they do; a meaningful idea at the center of what makes them successful. A brand essence is much more than just a logo. It’s the unique reason a company exists, and should inspire the way a brand is experienced—how it looks, feels and speaks. Our clients face real and ever-changing business challenges. We work collaboratively with them to understand the core values that define their brands, and to uncover the differentiating idea that will set them apart. We use design as a tool to capture and express that brand essence, and to engage the target audience at every touch point. Creative brand strategy requires grounded thinking, a bit of intuition and the experience to manage every detail, from conception to launch. And it all works beautifully when a company takes ownership of a big idea in the name of the brand.