The purpose of emotional intelligence at work is to enable businesses and other organisations to become more successful through the development of their people’s emotional intelligence. We believe this is one area of development consistently overlooked by businesses, many of whom could make substantial improvements with only basic familiarity with the principles of EI (or EQ as it is also known). However, we recognise that, for real success, businesses have to be good at the practical aspects of what they do - planning, getting clients, communicating, and so on - and we cover these areas as well. Often, we work in conjunction with other businesses such as DISCsimple and High Growth Knowledge Company. We don't think clients buy coaching itself. We believe they buy the outcomes the coaching brings and, therefore, if we know ways of speeding up the realisation of the outcomes, we use them. emotional intelligence at work usually offers what we call 'interpretative' coaching to businesses, other organisations, and to individuals. By 'interpretative' we mean that we teach models to clients, and then coach them in how they apply the models to their workplace. We are entirely practical in our approach: dedicated to achieving real changes in our clients, not just talking about it.