The mission of the Non-For-profit [Alpha Street Media - RNA: W343021437, Siret: 832 234 785 000 18]. A charity (that was founded and financed by My Mr. Abdel Ayat, a resident of the city of Montpellier, and who is still its president till this date) is to influence, lobby, and fund-raise to help eradicate homelessness & acute poverty in the Montpellier region, across France and beyond, promoting REAL social justice, and help breaking the injustices suffered by the under-privileged social classes. Alpha Street Media's income for the expenses of its charitable actions (Food & Clothing Distribution, administrative and legal support, overheads & daily running/operations expenses, etc...) relies mainly on the sale of marketing & advertising services to the public & private sectors this includes the use of both digital marketing and physical street publicity on mobile bicycles, that are operated by some of the same clients that we serve, and as an added bonus the professional experience that they acquired while volunteering and learning the computer skills, and the inner secrets of the trades of advertising techniques, traditional & the now trendy guerrilla marketing....All of this knowledge and practice will helps them to integrate the job market or in some cases start their own for-profit marketing agencies, thus completing a full circle of sustainability. The Catch-Phrase Slogan for Alpha Street Media is: "Charity Via Publicity"