WHAT WE DO: For the new you or company, we: 1) Plan, 2) Build and 3) Magnetise WHY WE DO: 1) Plans help people start afresh, whether you are an individual in the workforce in search of a new role, or you are founding a new company, plans give a clear roadmap. 2) Building a personal on-line portfolio, or a company website, informs the world as to what you or your company can do. 3) Magneteysing, that is, drawing a potential audience's eyes to your portfolio or company website, is what will bring you opportunity.