Our modern media culture is a brand killer. Persuasion is not enough. You’ve got to attract consumers and turn them into believers. Attraction beats persuasion every time. After all, it’s the greatest force in the world. The Gravity Field is an independent creative agency and brand innovation consultancy which helps brands become Hybrid Brands by integrating them into culture, behavior and beliefs. A CMO needs to turn into a Hybrid CMO because technology, social and digital are changing everything. You’ll need a partner to come up with inventive ideas and ways to crack the real and digital worlds wide open. Chat us up for a project. It’s always a good start. Write to paul@thegravityfield.com