An artistic concept that aims to strip out the negative energy associated with breast cancer, and in turn highlight the beauty that can be found within this struggle. As an experiential artwork that lives, breaths and evolves, Hello Beautiful explores the issues that arise when we or our loved ones are faced with breast cancer, and the importance that emotional awareness has in this reality. In addition to providing a resource for those who have been recently diagnosed with breast cancer, the Hello Beautiful community is dedicated to achieving a better understanding of breast cancer and exploring creative ways of preventing it. At the heart of this "Breast Movement" stand the people, brands and other activists who are committed to supporting those who have been affected by cancer.