Based in St. Petersburg, FL, SKUlocal is a national direct marketing company that offers targeted solutions to identify and retain current and prospective customers. SKUlocal provides strategic insights into how customers think, while consulting on which tactics are optimal for driving desired behaviors. SKUlocal’s combination of targeted direct mail, customized social integration and geo-specific digital activations – coupled with powerful, precise targeting and consumer insights – delivers measurable results for our valued partners.  SKUlocal is owned by Platinum Equity, a global investment firm based in Los Angeles.