Typically, a generative NFT set consists of 10,000 unique, programmatically generated graphics assembled from hundreds of different graphics files via an algorithm that follows various logical rules and distribution statistics. By assembling random graphical "traits," the program creates interesting visual combinations as well as a hierarchy of graphics ranging from "common" combinations to "rare" ones. In the NFT world, the rare or unusual combinations are sought after as the more prized members of a given collection. Collectors of generative NFTs typically purchase NFTs sight-unseen in hopes of possibly obtaining a rarer item (which is thus more valuable than the rest). After the initial "drop" of 10,000, a secondary market (e.g., on a site like OpenSea) allows for collectors to buy and sell their NFTs, often resulting in a "floor" price (meaning, the lowest price of any collectible in the generative set) many times higher than the original mint price. Usually the owner of the set would receive royalties (often 10%) from these secondary sales. We shepherd clients through the entire process from artwork through Ethereum smart contract deployment via mint-on-demand web sites!