Interactive Video Productions offers a choice of unique and innovative technology solutions to help marketing researchers gain deeper insights and provide compelling visualization for their key findings. The rate at which cutting-edge technology is being adapted for market research is astounding. However, integrating technology into a study can be logistically challenging and a drain on resources. IVP offers accessible, smartly-packaged labs for researchers wanting to adopt innovative solutions with ease and confidence. In facility, online, or in the field, whether you wish to precisely measure web or product usability or whether you wish to go beyond conscious self-report to include emotional measures, our labs are designed to help you to meet the growing challenges of testing products and collecting actionable data in an ever more complex, consumer driven world.