Alam Hotel group in the form of love for the owners to the preservation of natural and cultural environment. That's make Cultural preservation became an important option for Alam Hotel Group, therefor every owned and managed hotels must reflect the environmental, cultural and literary! Where all the themes and philosophy of each hotel or villa under Alam Hotel Group should refer to the theme, in the form of love for the owners to the culture; Alam Hotel Group own a museum called PUMA museum (Putrawan Museum of Art) to preserve the tribal art goods from all over Indonesia! which may currently the only MUSEUM in Indonesia which preserve tribal art items throughout Indonesia! and cultural objects that are classics conserved in a hotel call Alam Ubud Culture Villas & Residence