Welcome to d’hybrid, a content-driven commerce app that addresses today’s cultured, informed and curious urban male buyer with regard to fashion, grooming and lifestyle. We uncover emerging trends through intelligent, bite-sized content alongside commerce that'll include global mainstream brands, local hype labels and dynamic personal care offerings. The core motivation of d’hybrid remains discovery. A powerful tool to help men go beyond the obvious and get acquainted with a new world of fashion and grooming. On our app you'll find everything projected in short format with electrifying visuals and an immersive UI/UX experience. We are building a strong narrative around menswear and men's grooming to keep the urban man up to date with what's happening in these segments both locally and globally, while also offering a diverse e-commerce portfolio. At the backend, we're a progressive team with rich experience across the media, publishing, fashion, e-commerce, IT and banking industries.