Munchkin & Bear was born in 2016 after our founder Alana had her second child. Whilst she adored motherhood, she felt her home was beginning to look more like a crèche than a nurturing space. You know that suffocating feeling from all the primary colour baby gear creeping in? With her background in Marketing and Product Development, Alana set out to design a practical, affordable baby play mat that her stylish mumma friends would happily leave on display in their living rooms. Basically the opposite of the pull apart garish coloured puzzle pieces mats. We are super proud of our play mat range, the first luxury play mats globally. After 5 wonderful years in small business land, our gorgeous play mats are now in around 70,000 homes across Australia, UK, New Zealand and Europe.