The pioneer of public place distribution, Waiting Room Subscription Services (WRSS) builds and carefully maintains the highest quality, proprietary database of public place locations. We strategically target and place magazines in public place environments to increase readership, brand awareness and improve audience demographics. We tailor every plan to meet the specific needs of each publisher. Our database offers many targeting enhancements to ensure we are reaching the right readers in the right places. Public place location selection can be targeted based on geographic and demographic objectives via database appends, such as DMA, Zip Code, State, County Size, Job Title, PRIZM Clusters (Nielsen Claritas), and ethnic populations. In order to target busier locations with more traffic, WRSS can also select venues based on criteria such as company size, years in business, revenue, credit score. Even the number of chairs in a hair salon or barber shop can be taken into consideration when targeting locations. WRSS was acquired by Subco in February 2018. At that time, the company's Consumer Marketing Solutions (CMS) division, another leading provider of waiting room public place circulation, joined forces with and folded into WRSS.