The impact of digital has changed the fashion business forever. Yulan Creative has worked with multi-billion dollar luxury brands to SME fashion businesses, from those with retail and wholesale structures to those who are purely e-Commerce. They may be very different businesses but today their key issues are the same; how to stay relevant, credible and grow in such a challenging environment. The company's Founder Joanne Yulan Jong says "I believe that something powerful happens at the intersection of entrepreneurship and beautiful design. When the two come together that’s when a fashion business today will succeed." This is the ethos of the fashion consultancy Yulan Creative (est. 1999) and the unique blend of strong creative vision and business acumen has proven a winning formula. Yulan Creative has won multiple awards and recently worked with a client who quadrupled its turnover in less than three years. They were listed as "one to watch" of the Sunday Times 100 fast-track privately owned businesses of 2015. ALIGN – the workshop, talks, accelerator programme and the book 'The Fashion Switch' launched in November 2017 expands on a unique five step method that’s evolved from 25 years of working in the fashion industry. ALIGN helps owner-led fashion businesses understand and seize the opportunities of the new digital era. Yulan Creative provides far more than design, unlocking the potential of brands through helping clients align their creative vision and business strategy. Joanne Yulan Jong A keen observer of the fashion business she writes and publishes regularly and has guest lectured at LCCA, Kingston University and UEL, ECA at Fashion Tech Berlin, and also this March and this November at the V&A museum. Her book on the impact of the digital revolution on the fashion business THE FASHION SWITCH is now available on Amazon and published by Rethink Press.