We propose services based on 3 pillars: ■Market Research “A new generation”. We are mainly specialised in qualitative research. ■“Brand Innovation Generator®” (BIG®), which is a JPCR process and trademark, and which is aimed at developing an inspiring and differentiating brand vision & identity to guide brand communication, innovation and to unleash new business opportunities. It is a very complete, creative and stimulating process involving teams. It is a modular approach. “Interactive Trend Innovation Shaker®” (ItIs®), which is a JPCR process and trademark, and which is aimed at capitalising on “trends” to generate relevant innovations. It is a very complete, creative and stimulating process involving teams. It is a modular approach. ■Vox Populi online research platform®, which proposes 3 online services : ◦Vox Populi Blog® ◦Vox Populi ID Box® ◦Vox Populi Quali-Quanti®