In 2023, FriENDi was acquired by Beyond ONE, the digital services provider delivering hyper-customised digital experiences to improve customers’ lives and create a more inclusive, colourful and connected world for everyone. A subsidiary of private global investment company Priora Management Holding Dubai, Beyond ONE is headquartered in Dubai, and through its investments, operates in a number of countries around the world. Find out more at www.beyond.one In April 2009, FRiENDi mobile was launched as the first mobile re-seller (Mobile Virtual Network Operator) in Oman as well as in the region. An innovative and dynamic telecommunications company which operated as a Mobile Virtual Network Operator/Enabler.