Genexis is a company that help consumer oriented companies achieve their understanding about the behavior of their marketing channels. Upon its successful experience with more than 500 companies in the pharmaceutical segment in Brazil for over 17 years, Genexis is now succeeding in the replication of the same strategy to other even greater market segments, in the consumers’ goods area, in diversified categories. With cutting edge technology, expertise and experience proven in major success cases over many years, it brought a new and unique approach to maketing channels and business network management, with tools, solutions, services, metrics, information, knowledge and advice which help manufacturers to: - increase sales, revenues and competitiveness, - enhance the efficiency of distribution channels, - measure the development of their brands and market penetration of their products, - provide elements to and assess the accuracy of the conclusions and recommendations of qualitative studies, - plan and assess the efficacy of advertising and promotional actions and the ROI of such actions, - control and optimize inventory levels all through distribution channels, - foresee and eliminate inventory disruption, - optimize the presence of products in points of sale existing in any selected regions nationwide, - reduce costs, - increase profitability and shareholders’ value