b²sense is an independent full-service market research agency, specialising in business-to-business (B2B) and considered purchase environments. We provide relevant, usable insights, enabling businesses to understand their customers, markets and competitors in order to identify fact-driven and effective business solutions and opportunities (in marketing, sales, branding, innovation, customer experience, ...) in an ever-changing environment. We have a longstanding expertise across many sectors (Food & Beverages, Building & Construction, Financial Services, Utilities & Telecom, Health & Wellbeing, Machinery & Equipment, Paper & Packaging, Technology & ICT, Business Hospitality, Facilities Management, Transport & Logistics). Our geographic reach includes qualitative and quantitative research projects in more than 50 countries. Our central team of experienced research consultants is based at our dedicated International Coordination Office in Belgium. Over the years, we have built strong partnerships with the best qualitative and quantitative market research partners for our local, regional and global projects. Our experienced in-house team of dedicated, multilingual interviewers and moderators can provide superior fieldwork support for local and international clients, with a specialised focus on business-to-business and considered purchase target audiences. To further strengthen and enhance our core local and international expertise in customer and market insights we have established an affiliated partnership with Minds&More (www.mindsandmore.biz), experts in consulting to activate marketing and sales strategies, providing interim management services in marketing & sales, and implementing digital marketing.