Vinify is the culmination of many years’ worth of research, learning and making relationships with people within the wider wine community. It’s our vehicle to express ourselves and our wine circle, as well as bring value to the Australian wine landscape The ethos behind our portfolio is as simple as it is important, great wines from great growers, which first and foremost have a sense of place. This key ingredient is what we firmly believe makes the wine industry such a fascinating one, and without it we would be selling you just another product. In many cases our wines are benchmarks for quality or value, often both, but through our close relationships with our growers we know that they are always working to better the wines they produce every vintage Choosing wonderful wines to sell though is the easy part (so to speak), where our business lives and dies is by the quality of the people within it. Our team of ambassadors, admin, accounting, logistics and marketing are here to guide and assist you when you need it As well as day-to-day service we want to provide you with ways to engage with us and our brands in all forms, especially through modern events and social media. We like parties and experiences and education, and while we understand that wine needs to get taken seriously sometimes, we don’t have to take ourselves too seriously. We write tasting notes because we like to, and hope that you get something out of them, but everyone has their own taste so use them as a tool, reference point or suggestion only if it suits you Vinify has a simple goal, to be Australia’s best wine business. We are early in the journey but hope you’ll join us for the ride. Like any good modern business, the best way to keep in touch is where we live on Instagram, LinkedIn or Facebook Christian Canala & the Vinify team