BJP Consulting's primary focus is utilizing innovative growth debt structures to help businesses get the capital they need. These revenue-generating enterprises shouldn't have to pay venture capital prices for funding, but they can't qualify for regulated bank lending based on cash flows alone. Using royalty enhanced loans eliminates discussions of valuation and ownership that are typical sticking points in negotiations with growth businesses. Royalties also align the returns on the loan with the achievement of the business's growth plan, allowing BJP Consulting to help businesses execute.