WDAM-TV Laurel/Hattiesburg has provided the viewers of south Mississippi a rich tradition of credible, dependable news coverage since 1956, nearly 50 years. This NBC affiliate ranks as the number 1 station, sign-on to sign-off, throughout its DMA reaching 98% of the households and dominating all 8 counties. With five live news broadcasts per weekday and three weekend news programs, WDAM-7 offers more newscasts than any other station in the Pinebelt.