Empathy is critically important in business. It helps us understand how people feel so that we can respond appropriately and get the right attention. As marketers we take this attention for granted. It's time for us to shift from this position and put ourselves in the shoes of our customers. We need to understand their needs, demonstrate value and use empathy to deliver better creative and communications out. Empathy is at the heart of what we do. We design and execute social marketing strategies for businesses using a deep care and understanding of target audience. Using social insights, we uncover the intersection of what you do and what your audience feeling, in turn delivering creative and communications that gain maximum attention. If you have a communications or marketing challenge, see how a little empathy can help solve it.