Trusted by global brands, The EVRYTHNG Product Cloud® is the platform consumer product brands need to Run their Business Differently® by Knowing what their Products Know® - with real-time data-driven solutions for supply chain traceability, provenance, brand integrity, product authentication, direct to consumer (D2C) engagement and resale/recycling. EVRYTHNG provides an Active Digital Identity™ on the web for billions of digitized product items in apparel, beauty, personal care, food & beverage, home goods, tobacco and other industries. EVRYTHNG is World Economic Forum Global Innovator, and EVRYTHNG’s founders originated the W3C Web of Things & GS1 Digital Link global standards. The company won the 2020 Fast Company World Changing Ideas Award. EVRYTHNG was acquired by Digimarc in January 2022, uniting the world's most powerful product identification engine with the industry's most advanced product intelligence cloud platform.