Founded in 2018 by Tiila Abbitt, a passionate, highly creative product development professional with 11+ years' experience- including the international prestige beauty industry. Plastic makeup componentry is a huge source of pollution globally and Tiila really wanted to create a brand that was ethically-sustainable, beyond the formulation, but in everything that Āether Beauty creates. Tiila is aware of the eco footprint we have in everything we do and as a founder, wants to bring sustainability into every decision at Āether Beauty. That's why she won't launch a product until there's a better sustainable alternative. And when you purchase Āether Beauty products a portion of sales goes to environmental charities, because giving back and being sustainable is the only way to ensure we leave this planet better than we found it.