We’re a company of researchers who specialise in helping clients improve their products and identify future growth opportunities. And, crucially, we make those business recommendations based on the context of the real world, via consumer-made video ethnographies from around the world. Our seasoned research team have come from senior roles in companies such as Unilever, Pepsi, Mondelez, P&G, Dyson and Campbell Arnott’s. They have the triple benefit of experience in client side shoes, the brains to help shape your briefs, and the expertise to give business recommendations. No antihistamines required. All deliverables are dust, fluff and fur-ball free. We believe in “If-It-Were-Our-Money” recommendations that consider both the business and research objectives. We deliver the brief. And an opinion. We've been doing video ethnography since 2011. For us that means we’re officially getting old. But for you? For you it means you can get on with the million and one other things needing your attention. Maybe even have time to make a cup of tea. All in the knowledge that we have it in hand and will deliver quality research on time.