The aim of Spirit & Cocktail Embassy is to promote high quality spirits where consumers have not been properly trained or informed to appreciate them so far. History, differences in production methods, geographical and commercial inputs, major and independent producers, secret recipes, etc. Beyond the tasting part, Spirit & Cocktail Embassy's aim is also to explain and demonstrate how these spirits have been included and involved in the history of cocktail making. Hence, the promotion and confection of high grade classic cocktails to introduce the art of cocktail making through its history and evolution closely connected to countries own histories and industrial development.