Keyword Digital is a pay-per-click search based “keyword” and contextually targeted advertising network, catering to both web and mobile publishers. At Keyword, an impression is not enough, the true value stems from a qualified click. Keywords define an advertiser’s target audience, the content on a given site or mobile application, and a user’s needs and wants on search engines at the moment an ad is displayed. This form of targeting allows us to properly align our Advertisers with the right Publisher content, generating a positive ROI and a mutually beneficial exchange for our partners.