Smithsonian Certified - 100% Sustainable - Bird Friendly Coffee Conservation Coffee was created to not only provide consumers with high quality and ethically sourced coffee, but to also give back and make a difference in the world. By partnering with the Smithsonian Migratory Bird Center, our coffee is sourced from organic, shade-grown coffee farms who keep the environment in mind by implementing new and sustainable agricultural practices. A portion of all sales goes towards the Smithsonian's mission of pursuing better farming practices and supply chain cycles.