Mission Educate and empower payers and providers to have vital conversations with patients with a serious illness to ensure their goals, values, and preferences are included in the advance care plans and communicated to stakeholders. Vision All patients with a serious illness engage in a vital conversation with stakeholders that inform practical decisions. We exist to ensure healthcare professionals and stakeholders engage in a process of discussions around identifying and articulating patients’ values, goals and preferences when it matters most. Sensitive and thoughtful discussions early in the disease process can empower and guide patients and their loved ones during end of life in-the-moment decision making.