Minding the Gaps in business involves finding them first. The gaps in, and between, sales and marketing cause erratic sales cycles, turnover and inconsistent revenue. They all increase the risk of failure. These gaps are caused by new and misunderstood phenomena’s like the buyer’s paradox of choice, and the sellers’ conflict of confidence. Both lead to failure to “land the message” resulting in uncertainty within the pipeline. The immediate signs of these include poor sales retention, consistently losing opportunities to “No Decision” both causing increasing doubts about the scalability of the business. In order to combat this, you need to: • Empower sellers to make the emotional connections needed to overcome suspicion, build trust and enable the prospect to share your vision • Provide insightful council enabling prospects to make better decisions • Improve the team’s ability to deliver more predictable outcomes • Support the team such that they are supremely confident, enabling them to take and hold the emotional high ground in sales pursuits So, by partnering with Verto Advisors we: a. Help seller’s develop relevance and clarity, enabling them to make meaningful connections with the prospect b. Ensure Sales management get a codified, repeatable set of sales and marketing behaviors that improves predictability c. Deliver a proven framework that increases revenue assurance