Each year, 10 million tires are burned in Europe, producing a thick smoke containing many toxins dangerous for all living species, as well as a lot of CO2 which is very harmful to the Ozone Layer. At the Belter, our project is simple: together we collect used bicycle tires intended to be burned. The goal? Give them a second life by transforming them into belts! Concretely, we collect, cut, clean, and transform the tires into belts with as final step our little secret recipe to make them shine. A Belter is a simple, durable, and affordable product. All of our Belters are unisex with a unique and exclusive pattern.