Amrika was founded in 2014 creating an exclusive platform in the UK to exhibit India’s finest and most desirable designers. A multi-brand high-end fashion boutique based in Waltham Abbey Essex, Amrika represents contemporary, trend-setting and innovative designers of India. We place the focus on quality and effortless style. Creativity and individuality is at the heart of our brand philosophy. With an emphasis on luxury and a personable VIP service, Amrika will have something for you. Whether it’s bridal couture from Exclusive couture designer to the stars SVA, or something more traditional with a twist from the ingenious Bhumika Sharma and Ridhi Mehra or Surendri by Yogesh, you will find it here. Alternatively if you are looking for something more feminine and playful from Papa Don’t Preach, Anushree Reddy or stylish talking pieces from the chic collections of MadSam TinZin, the imaginative Armaan Aiman or Frou Frou by Archana, Ridi Mehra, Neeta Lulla, Atsu and many more – Amrika will be your one stop destination for all of your Indian high fashion needs. We at Amrika keep our finger on the fashion pulse, keeping you ahead of the crowd and offering the very best of designers from India and Pakistan all under one roof. Catering for all you fashionistas and runway aficionados out there, elite brides and those looking for that distinct piece worn by your favourite Bollywood star, we at Amrika take pride in creating a truly unique, unparalleled and trend inspired Indo-Western collection.